Gone Viral downloading12/31/2023 This makes innovation especially important. The more novel a food item is, the more likely it is to go viral. Here’s what it takes for products and food items to go viral on social media.Ī wealth of research into consumer psychology and the social sciences has demonstrated that novelty is essential for anything to go viral on social media. Social media shares and going viral translate to sales. For that reason, it’s important for brands to innovate in ways that make their products social media shareworthy. Platforms like TikTok and Instagram have given new products and recipes a great deal of exposure with consumers. As a result, some of the most influential food trends of the past few years have started on social media. Consumers want to share various facets of their lives on social media – and their food is no exception.
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